Standard Chartered Bank - New Brand Promise - Here For Good

MoMo Talk: The new display ads of Standard Chartered Bank emphasizes on their new branding. Using metaphor to illustrate their new brand promise, "Here For Good", because Standard Chartered known them well. The publishers used mainly are MSN and Yahoo!HK in which target both the mass and the younger generation group to use their service.

Country: Hong Kong
Advertiser: Standard Chartered Bank

Standard Chartered Bank - New Brand Promise - Here For Good, 6 July 2011

Standard Chartered Bank - New Brand Promise - Here For Good, 6 July 2011

Cancer Fund - Routine Detection &Prevention Of Colorectal Cancer Promotion

MoMo Talk: The attitude of Cancer Fund promoting their advertising message seems to be more aggressive. This time it brings a little humor in this display ad to alert the target audienceto have regular body check. With the nice animation, it is more soft-selling the message and illustrates the whole picture of the colorectal cancer.

Country: Hong Kong
Advertiser: Cancer Fund

Cancer Fund - Routine Detection &Prevention Of Colorectal Cancer Promotion, 7 July 2011

Cancer Fund - Routine Detection &Prevention Of Colorectal Cancer Promotion, 7 July 2011

English Town - Free Registration Of Daily English Email Promotion

MoMo Talk: Nice creative by using a commonly known chinglish, "inch" to illustrate the humor of English in Hong Kong style. The measuring tape coming from one's mouth successfully creates a sense of humor and attention-seeking picture to draw audiences' attention to view this display ad.

Country: Hong Kong
Advertiser: English Town


English Town - Free Registration Of Daily English Email Promotion, 9 July 2011

Kleenex - Paper Towel - Little Bear Printing Series - Special Summer Edition Sales Promotion

MoMo Talk: Nice animation by Kleenex in which matches well with the summer festive atmosphere, energetic and playful. Plus, it's wise to use incentive to attract people to click for more details.

Country: Hong Kong
Advertiser: Kleenex

Kleenex - Paper Towel - Little Bear Printing Series - Special Summer Edition Sales Promotion, 8 July 2011

Lipton - Yellow Label Tea - Makeover Games Promotion

MoMo Talk: This new banner ads from Lipton are creative. Capturing the key insight of its unique selling proposition, keep you awake. By uploading your own photos, it guarantees users lots of fun and increases the consumer involvement on the online game.

Country: Hong Kong
Advertiser: Lipton


Lipton - Yellow Label Tea - Makeover Games Promotion, 20 May 2011


Lipton - Yellow Label Tea - Makeover Games Promotion, 20 May 2011

Ovaltine X Gong Cha - Ovaltine Gong Cha / Sugar-free Ice Ovaltine - Promotion

MoMo: Although Ovaltine seems to be a beverage only served in traditional tea house, the brand become more aggressive recently, launching different joint promotions and expanding different business opportunities. It's creative concept to launch a joint promotion campaign with Gong Cha, a win-win situation of expanding the target market.

Country: Hong Kong
Advertiser: Ovaltine X Gong Cha

Ovaltine X Gong Cha - Ovaltine Gong Cha / Sugar-free Ice Ovaltine - Promotion, 2 June 2011

Medecins Sans Frontieres - Likes MSF-Hong Kong Facebook Page Donation Promotion

MoMo Talk: Non-profit organization always need a way to cut through the clutter. Medecins Sans Frontiers has a new move and good try. Although the design of the display ad is relatively simple, it's meaningful. Simply click the "Likes" button and you can be part of the donation!

Country: Hong Kong
Advertiser: Medecins Sans Frontieres


Medecins Sans Frontieres - Likes MSF-Hong Kong Facebook Page With A Matching Donation To Support MSF’s Global Relief Work, 7 July 2011