BannerTalk - Display Ad

Standard Chartered Bank - New Brand Promise - Here For Good

2011-08-31T10:00:00.001+08:00

MoMo Talk: The new display ads of Standard Chartered Bank emphasizes on their new branding. Using metaphor to illustrate their new brand promise, "Here For Good", because Standard Chartered known them well. The publishers used mainly are MSN and Yahoo!HK in which target both the mass and the younger generation group to use their service.

Country: Hong Kong
Advertiser: Standard Chartered Bank

Standard Chartered Bank - New Brand Promise - Here For Good, 6 July 2011

Cancer Fund - Routine Detection &Prevention Of Colorectal Cancer Promotion

2011-08-24T10:00:00.003+08:00

MoMo Talk: The attitude of Cancer Fund promoting their advertising message seems to be more aggressive. This time it brings a little humor in this display ad to alert the target audienceto have regular body check. With the nice animation, it is more soft-selling the message and illustrates the whole picture of the colorectal cancer.

Country: Hong Kong
Advertiser: Cancer Fund

Cancer Fund - Routine Detection &Prevention Of Colorectal Cancer Promotion, 7 July 2011

English Town - Free Registration Of Daily English Email Promotion

2011-08-24T10:00:00.001+08:00

MoMo Talk: Nice creative by using a commonly known chinglish, "inch" to illustrate the humor of English in Hong Kong style. The measuring tape coming from one's mouth successfully creates a sense of humor and attention-seeking picture to draw audiences' attention to view this display ad.

Country: Hong Kong
Advertiser: English Town

English Town - Free Registration Of Daily English Email Promotion, 9 July 2011

Kleenex - Paper Towel - Little Bear Printing Series - Special Summer Edition Sales Promotion

2011-08-10T10:00:00.001+08:00

MoMo Talk: Nice animation by Kleenex in which matches well with the summer festive atmosphere, energetic and playful. Plus, it's wise to use incentive to attract people to click for more details.

Country: Hong Kong
Advertiser: Kleenex

Kleenex - Paper Towel - Little Bear Printing Series - Special Summer Edition Sales Promotion, 8 July 2011

Lipton - Yellow Label Tea - Makeover Games Promotion

2011-08-03T10:00:00.001+08:00

MoMo Talk: This new banner ads from Lipton are creative. Capturing the key insight of its unique selling proposition, keep you awake. By uploading your own photos, it guarantees users lots of fun and increases the consumer involvement on the online game.

Country: Hong Kong
Advertiser: Lipton

Lipton - Yellow Label Tea - Makeover Games Promotion, 20 May 2011

Lipton - Yellow Label Tea - Makeover Games Promotion, 20 May 2011

Ovaltine X Gong Cha - Ovaltine Gong Cha / Sugar-free Ice Ovaltine - Promotion

2011-07-27T10:00:00.000+08:00

MoMo: Although Ovaltine seems to be a beverage only served in traditional tea house, the brand become more aggressive recently, launching different joint promotions and expanding different business opportunities. It's creative concept to launch a joint promotion campaign with Gong Cha, a win-win situation of expanding the target market.

Country: Hong Kong
Advertiser: Ovaltine X Gong Cha

Ovaltine X Gong Cha - Ovaltine Gong Cha / Sugar-free Ice Ovaltine - Promotion, 2 June 2011

Medecins Sans Frontieres - Likes MSF-Hong Kong Facebook Page Donation Promotion

2011-07-20T10:00:00.001+08:00

MoMo Talk: Non-profit organization always need a way to cut through the clutter. Medecins Sans Frontiers has a new move and good try. Although the design of the display ad is relatively simple, it's meaningful. Simply click the "Likes" button and you can be part of the donation!

Country: Hong Kong
Advertiser: Medecins Sans Frontieres

Medecins Sans Frontieres - Likes MSF-Hong Kong Facebook Page With A Matching Donation To Support MSF’s Global Relief Work, 7 July 2011

Huggies - Premiun Soft Diapers - Newborn Size - Promotion

2011-07-13T10:00:00.003+08:00

MoMo Talk: Using emotional appeal by illustrating the special love from the mother. It's a good way to create empathy by talking about the mother's love towards their new-born babies. Good way to promote Huggies' zero size soft diapers.

Country: Hong Kong
Advertiser: Huggies

Huggies - Premiun Soft Diapers - Newborn Size - Promotion, 6 July 2011

Samsung Anycall - Mobile Phone - Galaxy S II - Promotion

2011-06-29T10:00:00.001+08:00

MoMo Talk: With the new series launched, positioning itself as "Vivid, Slim and Fast",the new display ads are coherent to the whole theme. Especially like the animation of selling "fast", in which car racing game is playing and making the simulation of fast movement.

Country: Hong Kong
Advertiser: Samsung Anycall

Samsung Anycall - Mobile Phone - Galaxy S II - Promotion, 14 June 2011

Samsung Anycall - Mobile Phone - Galaxy S II - Promotion, 16 June 2011

BBC - Asia Business - Power Of Asia - Promotion

2011-06-23T10:00:00.002+08:00

MoMo Talk: Nice creative. The reverse of the normal situation grasps the audiences' attention, with "Design in China" & "Made in Italy", and it is fit well with its topic, "Power of Asia".

Country: Hong Kong
Advertiser: BBC

BBC - Asia Business - Power Of Asia - Promotion, 9 June 2011

7 Eleven - Capsule Toy Games Online Promotion

2011-06-15T10:00:00.004+08:00

MoMo Talk: More interactive campaign launched by 7 Eleven recently. This display ad is quite creative and matches with the theme, 7 Eleven becomes a place where gives whatever you want. For the Facebook game, it's another tactic to increase customer engagement.

Country: Hong Kong
Advertiser: 7 Eleven

7 Eleven - Capsule Toy Games Online Promotion, 8 June 2011

Adidas - Running Shoes - Climacool Ride - Promotion

2011-05-09T10:00:00.010+08:00

MoMo Talk: New banner ads from Adidas running shoes uses their common tactics again, animation by moving the cursor. Uses the materials of the shoes to convey a sense of coolness. Quite good.

Country: Hong Kong
Advertiser: Adidas

Adidas - Running Shoes - Climacool Ride - Promotion, 27 April 2011

Adidas - Running Shoes - Climacool Ride - Promotion, 27 April 2011

Sony Ericsson - Mobile Phone - Xperia PLAY - Promotion

2011-05-02T10:00:00.000+08:00

MoMo Talk: Interesting banner ad by Sony. Very energetic and effective to convey its key message, this mobile phone integrated PSP in it. Also, it is good to use the old lady to act as a metaphor of the android logo.

Country: Hong Kong
Advertiser: Sony Ericsson

Sony Ericsson - Mobile Phone - Xperia PLAY - Promotion, 27 April 2011

Ctsuka Pharmaceutical (H.K.) - Pocari Sweat - Promotion

2011-04-18T10:00:00.001+08:00

MoMo Talk: Good copywriting and illustrate their competitive advantage in a situation to emphasize on their usage, highlighting the key component similar to the body component and fasten the absorption. Easy for audiences to understand and remember their banner ads.
Country: Hong Kong
Advertiser: Ctsuka Pharmaceutical (H.K.)

Ctsuka Pharmaceutical (H.K.) - Pocari Sweat - Promotion, 7 April 2011

Starbucks Coffee - Starbucks VIA Ready Brew - Available In Starbucks Hong Kong

2011-04-15T10:00:00.001+08:00

MoMo Talk: Ever since the new revolution of Starbucks Coffee logo in the early March, the company seems to be more engaged in the online advertising market. Once again, it uses banner ads as one of their platform to promote their newly VIA Ready Brew instant coffee which is the first time ever introduced into the Hong Kong market. Especially like their animation like the VIA Ready brew package inside the luggage which implies you can enjoy your favorite flavor of coffee everywhere.

Country: Hong Kong
Advertiser: Starbucks Coffee

Starbucks Coffee - Starbucks VIA Ready Brew - Available In Starbucks Hong Kong, 6 April 2011

Starbucks Coffee - Starbucks VIA Ready Brew - Available In Starbucks Hong Kong, 6 April 2011

Starbucks Coffee - On Apr 6, First 100 Customers Of Each Store Will Receive One Free Sachet Of Starbucks VIA Ready Brew Upon Purchase Of Beverages, 4 April 2011

Hong Kong Ocean Park - Aqua City - Animal Month - In High Definition Presented By ANZ

2011-04-13T10:00:00.001+08:00

MoMo Talk: Banner ads created by Ocean Park are always interactive for audiences to play. In this theme, promotion of the month Aqua City, it demonstrates the trick by unfolding the curtain-like screen to reveal their message and very coherent to its message, educating the children of the marine creatures.

Country: Hong Kong
Advertiser: Hong Kong Ocean Park

Hong Kong Ocean Park - Aqua City - Animal Month - In High Definition Presented By ANZ, 6 April 2011

Hong Kong Ocean Park - Aqua City - Animal Month - In High Definition Presented By ANZ, 6 April 2011

Ngong Ping 360 - Drumpoline Music Carnival

2011-04-11T10:00:00.001+08:00

MoMo Talk: Interesting banner ad by Ngong Ping 360 that convey the energetic and fun of the event. Using some innovative word like "Drumpoline Music" to arouse audience interest and suit well with the whole theme.

Country: Hong Kong
Advertiser: Ngong Ping 360

Ngong Ping 360 - Drumpoline Music Carnival, 28 March 2011

Tourism Australia - Upload Travel Photo To Win 2 Round Trip Tickets To Australia

2011-04-08T10:00:00.001+08:00

MoMo Talk: Nice animation and good for allowing audience to engage in this banner ad by moving around the cursor in different versions like fish, kangaroo or even the yacht. It is interesting to play this kind of banner ads. Even though using common promotion techniques, using user-generated-content to increase engagement.

Country: Hong Kong
Advertiser: Tourism Australia

Tourism Australia - Upload Travel Photo To Win 2 Round Trip Tickets To Australia, 28 March 2011

Tourism Australia - Upload Travel Photo To Win 2 Round Trip Tickets To Australia, 28 March 2011

Tourism Australia - Upload Travel Photo To Win 2 Round Trip Tickets To Australia, 28 March 2011

Tourism Australia - Upload Travel Photo To Win 2 Round Trip Tickets To Australia, 28 March 2011

Adidas - Adidas Is All In Party - Watching The Video Promotion

2011-04-06T10:00:00.001+08:00

MoMo Talk: A new global advertising campaign from Adidas which named "Adidas is all in" launches recently and here's one of their banner ads. Featuring all superstars across the universe enables the brand to create noise and gimmick for the audience, capturing every shots of their passion and happiness.

Country: Hong Kong
Advertiser: Adidas

Adidas - Adidas Is All In Party - Watching The Video Promotion, 28 March 2011

Adidas - Adidas Is All In Party - Watching The Video Promotion, 28 March 2011

Ricola - Swiss Sugar-free Herbal Mint Spearmint - Promotion

2011-04-04T10:00:00.000+08:00

MoMo Talk: Like this new banner ad from Ricola, spinning of the new spearmint flavor of Ricola product, is eye-catchy and disruptive to catch audiences attention. Creative idea and animation.

Country: Hong Kong
Advertiser: Ricola

Ricola - Swiss Sugar-free Herbal Mint Spearmint - Promotion, 29 March 2011

Nokia - Join The App Contest To Win Up To $30,000 Cash Rewards Promotion

2011-04-01T11:25:00.000+08:00

MoMo Talk: This newly Nokia campaign is to promote the smartphone produced by Nokia. The banner's design is nice using video and animation meanwhile launching "Apps" Contest enables Nokia to promote this banner ad targeting those younger segment. It's a still a new movement from Nokia trying to get back the market share of smartphone market.

Country: Hong Kong
Advertiser: Nokia

Nokia - Join The App Contest To Win Up To $30,000 Cash Rewards, 30 March 2011

Nokia - Join The App Contest To Win Up To $30,000 Cash Rewards, 30 March 2011

Prudential - Call For Icon Kid Magazine Cover Design Competition Promotion

2011-03-28T10:00:00.009+08:00

MoMo Talk: Prudential launches different ads and more active in launching banner ads lately. With TVC, "Call for iconic kids" Competition along with " I Wish I Will" Campaign that are mostly related to branding of the long history insurance brand.

Country: Hong Kong
Advertiser: Prudential

Prudential - Call For Icon Kid Magazine Cover Design Competition And Have A Chance To Win IPad 2, 15 March 2011

Prudential - Brand Promotion, 18 March 2011

Cathay Pacific Airline - The Hong Kong International Rugby Sevens In 2011 - Coming Soon

2011-03-25T10:00:00.001+08:00

MoMo Talk: Hong Kong Rugby Sevens always triggers overhemling support from the public. This year, especially like the banner ads designed by Cahtay Pacific Airline, uses the rugby as a simile to Hong Kong Stadium. It's a creative ad just like their TVC concept, Flight attendants team vs International Rugby team. Let's the game on.

Country: Hong Kong
Advertiser: Cathay Pacific Airline

Cathay Pacific Airline - The Hong Kong International Rugby Sevens In 2011 - Coming Soon, 15 March 2011

Cathay Pacific Airline - The Hong Kong International Rugby Sevens In 2011 - Coming Soon, 15 March 2011

Cathay Pacific Airline - The Hong Kong International Rugby Sevens In 2011 - Coming Soon, 7 March 2011

Cathay Pacific Airline - The Hong Kong International Rugby Sevens In 2011 - Coming Soon, 7 March 2011

WWF - Earth Hour 2011 - Promotion

2011-03-23T10:00:00.000+08:00

MoMo Talk: In these recent years, WWF launches Earth Hour around the world in March asking for people to turn off the light for an hour. To make more noise, WWF not only uses banner ads, but also uses youtube to show their official video to arouse more noise before the event day.

Country: Hong Kong
Advertiser: WWF

2011 Official Video: http://www.youtube.com/watch?v=4Mxjbip6y04&feature=player_embedded#at=12

WWF - Earth Hour 2011 - Promotion, 8 March 2011

Cadbury - Dairy Milk Bubbly - Watching The Tvc To Win Prizes

2011-03-21T10:00:00.001+08:00

MoMo Talk: Ads from Cadbury, famous chocolate manufacturer, are always creative and fun to see how they play with their tagline "Share the joy". This time, banner ad from Cadbury, invites users to browse their Facebook Fan Page and win prize after watching the TVC. Plus, how they present the character and set the mood, you can just feel the fun from Cadbury.
Link: http://www.facebook.com/ShareTheJoyHK?sk=app_208278845852870

Cadbury - Dairy Milk Bubbly - Watching The Tvc To Win Prizes, 11 March 2011

Sony - Digital Camcorder - Handycam PJ30E / PJ10E - Promotion

2011-03-18T10:00:00.002+08:00

MoMo Talk: Sony uses a good example to illustrate the distinctive benefit of having this kind of handycam, using an example of showing slide show during wedding in unexpected situation, the failure of electric supply.

Country: Hong Kong
Advertiser: Sony

Sony - Digital Camcorder - Handycam PJ30E / PJ10E - Promotion, 11 March 2011

Starbucks Coffee - Purchasing Any Products On March 10 Between 4:00p.m. And 5:00 P.m. To Get One Lollipop

2011-03-16T10:00:00.001+08:00

MoMo Talk: Since changing their cooperate logo in March, Starbucks coffee in Hong Kong seems to have more online movement. With a new brand logo, Starbucks coffee utilizes display ads as one of their main platform to give informative campaign details to audience, like free give-aways of lollipop upon any purchase and new beverage promotion, more campaign movement are expected to see in the future.

Country: Hong Kong

Advertiser: Starbucks Coffee

Starbucks Coffee - Purchasing Any Products On March 10 Between 4:00p.m. And 5:00 P.m. To Get One Lollipop, 9 March 2011

Starbucks Coffee - Chocolate Cappuccino - Promotion, 8 March 2011

Air New Zealand X Tourism New Zealand - My Amazing 7 Days In NZ - Design The Fittest Route To Win Travel Prizes Up To HK$100,000

2011-03-14T10:00:00.001+08:00

MoMo Talk: New campaign launched by Air New Zealand and Tourism New Zealand, designing your 7-day tour to New Zealand to win the cash prize, uses the online medium for public to vote on their website to increase their traffic. It is a creative idea to allow participants to design and share their own 7 days experience in New Zealand.

Country: Hong Kong
Advertiser: Air New Zealand X Tourism New Zealand

Air New Zealand X Tourism New Zealand - My Amazing 7 Days In NZ - Design The Fittest Route To Win Travel Prizes Up To HK$100,000, 7 March 2011

Levi's - Roadwear Collection - Write Down My Trial Experience To Win A Trip To Japan

2011-03-11T10:00:00.000+08:00

MoMo Talk: Levi's always launches some creative campaign. The design of the banner ad creates a mood of energetic and attract audiences to watch. Plus, their interactive campaign in youtube and this trail experience writing, it makes the brand stand out.

Youtube link for the interactive game: rule the night promotion
http://www.youtube.com/watch?v=_sESCVG5dlE&feature=player_embedded#at=19
Country: Hong Kong
Advertiser: Levi's

Levi's - Roadwear Collection - Write Down My Trial Experience To Win A Trip To Japan, 4 March 2011

Saint Honore Cake Shop - Purchasing Distinguished Series Of Cake Coupons At HK Wedding Banquet &World Wine Expo From March 11 To 13 To Enjoy 30% Discount

2011-03-09T10:00:00.001+08:00

MoMo Talk: Although the idea of using the cake to replace what inside the ring box is good, the copywriting from Saint Honore Cake Shop seems too a bit old-fashion. (給至親奉上矜貴獻禮) Maybe more directly to convey the incentive to audiences is better, like Kee Wah Bakery's one.

Country: Hong Kong
Advertiser: Saint Honore Cake Shop, Kee Wah Bakery

Saint Honore Cake Shop - Purchasing Distinguished Series Of Cake Coupons At HK Wedding Banquet &World Wine Expo From March 11 To 13 To Enjoy 30% Discount, 28 February 2011

Kee Wah Bakery - Wedding Cakes - 20% Off Offer For Kee Wah Wedding Cake On 61th Christmas Bridal Veil And Wedding Banquet And Wedding Service Expo Holding From December 10 To 12 Promotion, 21 November 2010

Pampers - Upload Your Baby's Smile Or Buy Pampers For Donation To UNICEF To Help Vaccinate Children In China

2011-03-07T10:00:00.002+08:00

MoMo Talk: Both are famous diapers manufacturer and utilize Facebook as one of their main medium to promote their latest campaign, similarly uploading your baby's photos. But Pampers one is a bit different in which they will donate money to UNICEF and makes the campaign more meaningful.

Country: Hong Kong
Advertisers: Pampers, Huggies

Pampers - Upload Your Baby's Smile Or Buy Pampers For Donation To UNICEF To Help Vaccinate Children In China, 1 March 2011

Huggies - Babies' Photos Collection Promotion, 14 February 2011

Coca Cola - Yeung Gwong Lemon Tea - TVC Online

2011-03-04T11:03:00.000+08:00

MoMo Talk: This campaign from yeung-gwong made a tremendous success last year, yet the campaign still goes on with users' right to choose their way to continue the story this year. It makes good use of their signature, paper airplanes, easy for people to remember.

Country: Hong Kong
Advertiser: Coca Cola

Coca Cola - Yeung Gwong Lemon Tea - TVC Online, 2 March 2011

Landing Page: http://www.yeung-gwong.com.hk/2011/#/home

Colgate - Invite Colgate Ambassador On Facebook Promotion

2011-02-28T11:08:00.000+08:00

MoMo Talk: Both Colgate and Darlie have some new movement on their promotion. For Colgate, inviting the Colgate Ambassador that the job is worth HKD20,000 a day. Similarly, both using incentive to attract audiences attention.

Country: Hong Kong
Advertisers: Colgate, Darlie

Colgate - Invite Colgate Ambassador On Facebook Promotion, 21 February 2011

Darlie - Fresh Search - Purchasing Two Toothpaste 250g &Find The Correct Amount Of Fresh Kiss With The Chance To Win HK$50,000 Card Spending &Fabulous Prizes Promotion, 22 February 2011

Prudential - Brand Promotion

2011-02-25T10:00:00.001+08:00

MoMo Talk: Prudential become more active advertiser in banner ads and recently launches new banner ads based on their latest brand promotion. The creative of banner ads are quite nice to show their company really listening and understanding the clients. The publishers used are Yahoo!HK and Atnext.com that campaign mostly target at the mass market and estimated to use nearly HKD50K for the ad spend of banner ads.
Country: Hong Kong
Advertiser: Prudential

Prudential - Brand Promotion, 15 February 2011

Prudential - Brand Promotion, 15 February 2011

Prudential - Brand Promotion, 15 February 2011

Prudential - Brand Promotion, 15 February 2011

Prudential - New Individual Life Insurance Basic Plans And Riders - Enrollment With The Chance To Take Part In 2011 I Wish I Will Grand Lucky Draw From Now On Until March 31, 2011 Promotion, 16 February 2011

J.P. Morgan Asset Management Asia Fund Promotion

2011-02-23T10:00:00.003+08:00

MoMo Talk: Accounting / Finance Industry spends the most on display ads in 2010( see fig. 1) and reach a fold of increase compared to 2009. The industry from Finance industry is expected to sustain this position in this quarter this year. Also, the use of banner ads from ibank as an example are various ranged from activity information, sales incentive to social media promotion. Banner ads promotion can be a diverse medium to promote various kind of products.

Country: Hong Kong
Advertisers: J.P. Morgan Asset Management, Credit Suisse, Macquarie Warrants, Goldman Sachs

Figure1 . Top 10 industry by ad spend on display ads in 2010

J.P. Morgan Asset Management - Asia Fund - 2011 Welcome Offer For All New Accounts &Earning 50,000 EPoints &Saving HK$1,000 In Initial Charges, 17 February 2011

Credit Suisse - Warrants / CBBCs Workshop - Holding On February 28, 2011 Promotion, 16 February 2011

Macquarie Warrants - Login Macquarie Warrants Facebook To Take Part In The Lucky Draw Campaign To Win IPad, 15 February 2011

Goldman Sachs - Progress - Promotion, 15 February 2011

San Miguel X G.O.D. - Special Wedding Edition - Promotion

2011-02-21T11:15:00.000+08:00

MoMo Talk: The new series of banner ads from San Miguel are to promote special wedding edition along with phase 2 promotion, the lucky draw of honey moon trip and wedding banquet. The publishers are similar the same like ESD life, in which mostly talk about wedding. The idea of crossover with G.O.D. to design innovative beer can for wedding is good and appropriate for the whole concept.

Country: Hong Kong
Advertiser: San Miguel X G.O.D.

San Miguel X G.O.D. - Special Wedding Edition - Promotion, 13 January 2011

San Miguel X G.O.D. - Special Wedding Edition - Free For AM730 E-lounge Members Taking Part In The Online Giveaway Game Promotion, 26 January 2011

San Miguel - San Miguel Honeymoon Tour Lucky Draw Promotion, 15 February 2011

Jiujik - Wish You Good Luck In The New Year Promotion

2011-02-16T10:00:00.001+08:00

MoMo Talk: After the start of Chinese New Year, it's another peak period for employees to switch to another jobs. JiuJik.com and Monster choose Yahoo!HK as their publisher which target the mass market and increase exposure. While for Fuel newspaper, it only advertises on classified post's website to encourage audience to reach out their post in available locations.

Country: Hong Kong
Advertisers: JiuJik.com, Monster, SCMP - Fuel Newspaper

Jiujik - Wish You Good Luck In The New Year Promotion, 7 February 2011

Monster - Recruitment Website Promotion, 7 February 2011

SCMP - Classified Post - Fuel Newspaper - Pick Up Your Copy Of Fuel Every Week For Great Job Opportunities And Quality Career Advice, 7 January 2011

Tiffany & Co. - Accessories - Promotion

2011-02-14T12:45:00.001+08:00

MoMo Talk: Happy Valentine's Day! Various advertisers from jewellery, shopping mall to mobile phone also seize this opportunity to create a new campaign while using banner ads as one of their vehicles. However, the type of campaigns are different, ranged from selling products to declaring love campaign.

Country: Hong Kong
Advertisers: Tiffany & Co., PN-Diamond, Solvil Et Titus, Samsung Anycall, BlackBerry

Tiffany &Co. - Accessories - Promotion, 9 February 2011

PN-Diamond - 18K Golden Diamond Letter Pendant With Necklace Series - Valentine's Day Promotion, 1 February 2011

Solvil Et Titus - Wrist Watch - Declare Your Love, 8 February 2011

The One - Exclusive Sky Messenger Campaign On Valentine's Day Promotion, 30 January 2011

Samsung Anycall - Mobile Phone - NORi - Valentine‘s Day Promotion, 1 February 2011

BlackBerry - Mobile Phone - Bold 9780 - Valentine's Day Promotion, 7 February 2011

Now TV - Now101 Channel ATM Game

2011-02-11T10:20:00.000+08:00

MoMo Talk: The new banner ad from Now TV demonstrates an innovative idea to make good use of the remote control, instead of just basic functions like volume up/down or switching channels, now just by clicking the button and succeed to answer all 8 questions correctly. The winner can have a chance to share the prize money of HK$100,000.

Country: Hong Kong
Advertiser: Now TV

Now TV - Now101 Channel ATM Game - Trial Version - Shocking Launch On February 9, 9 February 2011

Now TV - Now101 Channel ATM Game - Trial Version - Shocking Launch On February 9, 9 February 2011

Hong Kong Philharmonic Orchestra - New Website Promotion

2011-02-07T10:00:00.001+08:00

MoMo Talk: New banner ad from Hong Kong Philharmonic Orchestra, there is a quite innovated idea embedded in this campaign although the creative seems a bit plain. For the classical music, it is quite new to audiences that they can have trial listening orchestra performance online before they buy the tickets.

Country: Hong Kong
Advertiser: Hong Kong Phiharmonic Orchestra

Hong Kong Philharmonic Orchestra - New Website Promotion, 29 January 2011

Haagen Dazs - Ice Cream Cake - Participate In The All About Love Sweety Photoes Collection Promotion

2011-02-04T10:00:00.001+08:00

MoMo Talk:Valentine's Day is coming and different brands strive to seize this golden opportunity to promote their related campaigns, especially for Food & Beverage industry. Haagen-Dazs captures the key feature with rose and attractive tagline, "Would You Marry Me?" Whilst for Pappagallo new joint promotion with Almond Roca is quite innovative.

Country: Hong Kong
Advertisers: Haagen Dazs, Pappagallo, Dreyer's

Haagen Dazs - Ice Cream Cake - Participate In The All About Love Sweety Photoes Collection To Win Accommodation Package At Harbour Plaza Metropolis & Haagen Dazs Ice Cream Chocolate Gift Box, 27 January 2011

Pappagallo X Almond Roca - Valentine's Day Cake Series - Booking Promotion, 25 January 2011

Dreyer's - Valentine's Day Promotion With Prizes, 12 January 2011

Bvlgari - Capsule Collection - Discover The Capsule Collection By Matthew Williamson

2011-02-02T10:00:00.001+08:00

MoMo Talk: The creative by Bvlgari to promote the Capsule Collection has better animation and idea, like looking into a kaleidoscope. While for other banner ads, they are more likely static pictures with tagline which might seem less attractive compared to Bvlgari's one.

Country: Hong Kong
Advertisers: Bvlgari, Longchamp

Bvlgari - Capsule Collection - Discover The Capsule Collection By Matthew Williamson, 26 January 2011

Bvlgari - Fragrance For Man - Promotion, 25 January 2011

Longchamp - Handbag - Promotion, 25 January 2011

Rolex - Watch - Promotion

2011-01-31T10:00:00.002+08:00

MoMo Talk: There's two new banner ads from high end watch brands; similarly, both brands choose to play with their main feature, rotation of the second hand. To highlight, although the animation in Van Cleef&Arpels's one is better, Rolex's banner ad can accurately present the time now is upon user check in time which is comparatively more impressive.

Country: Hong Kong
Advertisers: Rolex, Van Cleef &Arpels

Rolex - Watch - Promotion, 22 January 2011

Van Cleef &Arpels - Feminine Jewelled Watches - Charms Mini - Promotion, 22 January 2011

Glad New Year's Delicious Food Keep Fresh

2011-01-28T10:00:00.002+08:00

MoMo Talk: Captue the main attribute of Glad, the zipping function of the bag to keep the food fresh. It's good to highlight its usage, to keep the food in candy tray in Chinese New Year.

Country: Hong Kong
Advertiser: Glad

Glad - New Year's Delicious Food Keep Fresh Class & Playing Game To Win Prizes Promotion, 19 January 2011

Dah Sing Insurance Promotion

2011-01-26T10:00:00.001+08:00

MoMo Talk: Dah Sing Insurance launches altogether three banner ads at the same period of time but with different and specific messages, for households, domestic helpers or even travel. It can be more effective to increase the reach to their target with higher exposure of their brand, Dah Sing Insurance.

Country: Hong Kong
Advertiser: Dah Sing Insurance

Dah Sing Insurance - HomeSure Household Insurance - Up To 25% Off, 18 January 2011

Dah Sing Insurance - MaidSure Domestic Helper Insurance - Up To 25% Off Promotion, 18 January 2011

Dah Sing Insurance - TravelSure Travel Insurance - Up To 40% Off Promotion, 18 January 2011

Bausch & Lomb - Renu Sensitive With MoistureLoc Solution - Promotion

2011-01-24T10:00:00.001+08:00

MoMo Talk: Nice to use dialogue to execute banner ads and that makes banner ads look more interesting and easier to read. Plus, these banner ads capture distinctive attributes like red and fresh in each moistureLoc Solution which enables users to differentiate selling products.

Country: Hong Kong
Advertiser: Bausch & Lomb

Bausch & Lomb - Renu Sensitive With MoistureLoc Solution - Promotion, 12 January 2011

Bausch &Lomb - Renu Fresh With MoistureLoc Solution - Promotion, 12 January 2011

McDonald's - Golden Fish Deluxe / Sakana Supreme - Promotion

2011-01-21T10:00:00.001+08:00

MoMo Talk: Another new banner ad from M Selection. The copywriting (mini 麥麥掛), make use of Chinese fortune Eight Trigrams and suit well with the festive theme, Chinese New Year, especially like the animation of hanging all the McDonald's items on the tree instead of calmondins.

Country: Hong Kong
Advertiser: McDonald's

McDonald's - Golden Fish Deluxe / Sakana Supreme - Purchasing Over $15 Plus $10 With One Free Mini McDonald's Decorations Accessory Promotion, 13 January 2011

McDonald's - Golden Fish Deluxe / Sakana Supreme - Purchasing Over $15 Plus $10 With One Free Mini McDonald's Decorations Accessory Promotion, 13 January 2011

AM730 - Brand Promotion

2011-01-19T10:00:00.001+08:00

MoMo Talk: Another banner ad from AM730 and it's the first time to launch online brand promotion. Although the creative uses common tactic like playing with words, Chinese jargon like your boss not good (你老板), still it can give a unique proposition to to a brand as a way to cut through the clutter in the more competitive free newspaper industry.

Country: Hong Kong
Advertiser: AM730

AM730 - Brand Promotion, 13 January 2011

AM730 - Brand Promotion, 13 January 2011

The Bank Of East Asia - Join The UDirect Interactive Games To Win IPad &MacBook Air

2011-01-17T10:00:00.002+08:00

MoMo Talk: The Bank of East Asia introduces their new interactive games, "UDirect" which allows users to vote the characters, Angel and Charles, to do some funny stuff. For instance, for Angel, now available choice is knocking on anonymous door who live in public estate until someone accepts her request on joining their dinner or taking photos with 10 tourists after buying a camera in Central upon users' vote. This idea is nice and just like its campaign, UDirect.

Country: Hong Kong
Advertiser: The Bank of East Asia

The Bank Of East Asia - Join The UDirect Interactive Games To Win IPad &MacBook Air, 7 January, 2011

The Bank Of East Asia - Join The UDirect Interactive Games To Win IPad &MacBook Air, 7 January, 2011

Kao - Liese Prettia Hair Color - Promotion

2011-01-14T10:00:00.012+08:00

MoMo Talk: Two banner ads from hair products, yet the style has distinct difference, for Liese more girlish and young while for Vidal Sassoon more stylish and glamorous. It seems that Liese's succeeds in capturing its key attribute, bubbles(泡) to reinforce its message and integrate well in the whole concept.

Country: Hong Kong
Advertiser: Kao, Vidal Sassoon

Kao - Liese Prettia Hair Color - Promotion, 7 Jaunuary 2011

Vidal Sassoon - Diamond Shine Moisturizing Shampoo / Conditioner Combo - Recommended By Angelababy Promotion, 5 January 2011

Pauls - Milk - Click Here To Login Pauls Milk Facebook Game To Win Limited Edition Gifts Promotion

2011-01-12T10:00:00.001+08:00

MoMo Talk: It's the first time to see Pauls utilizing banner ads as one of their advertising vehicles. In light of the creative, it is interesting to execute the whole concept in terms of different time, 8am 10am and 4pm and convey the key message, 100% Pauls, in consistent manner.

Country: Hong Kong
Advertiser: Pauls

Pauls - Milk - Click Here To Login Pauls Milk Facebook Game To Win Limited Edition Gifts Promotion, 3 January 2011

Pauls - Milk - Click Here To Login Pauls Milk Facebook Game To Win Limited Edition Gifts Promotion, 3 January 2011

Pauls - Milk - Click Here To Login Pauls Milk Facebook Game To Win Limited Edition Gifts Promotion, 3 January 2011

Hong Kong Ocean Park - X'mas Sensation Promotion

2011-01-10T10:00:00.004+08:00

MoMo Talk: It's always fun to play banner ads from Hong Kong Ocean Park and that involves interaction with the audience. From vibrating the wording to selecting the levels of excitement or even spinning the whole website, it can see Ocean Park banner ads are distruptive enough to grasp audiences' attention.

Country: Hong Kong
Advertiser: Hong Kong Ocean Park

Hong Kong Ocean Park - X'mas Sensation - Holding From December 15, 2010 To January 2, 2011 & Making A Farewell With Ocean Park Promotion, 13 December 2010

Hong Kong Ocean Park - X'mas Sensation - Holding From December 15, 2010 To January 2, 2011 Promotion, 13 December 2010

Hong Kong Ocean Park - X'mas Sensation - Holding From December 15, 2010 To January 2, 2011 Promotion, 13 December 2010

Hong Kong Ocean Park - X'mas Sensation - Holding From December 15, 2010 To January 2, 2011 Promotion, 13 December 2010

Adidas - Running Shoes - Adizero - Promotion

2011-01-07T10:49:00.000+08:00

MoMo Talk: Nice creative by contrasting the difference between wearing normal shoes and adidas running shoes, simply using the most significant attribute, light and that coherent with its slogan, "Light makes fast". To compare with Nike's one, adidas's seems to be more effective to convey their message, though Nike's has a better copywriting, Run Unleashed (放肆跑)

Country: Hong Kong
Advertiser: Adidas, Nike

Adidas - Running Shoes - Adizero - Promotion, 4 January 2011

Nike - Running Shoes - LunarGlide+2 - Promotion, 13 September 2010

Tiffany & Co. - Diamond Collection - Promotion

2011-01-05T10:00:00.004+08:00

MoMo Talk: Another christmas display ad from Tiffany & Co. It's nice to package the promotion in festive way and highlighting as a gift to your lover. However, the copywriting in this display ad seems to be unable to inspire audiences with old-fashion wordings. (非凡心意，唯予伊人)

Country: Hong Kong
Advertiser: Tiffany &Co.

Tiffany & Co. - Diamond Collection - Promotion, 1 December 2010

Tiffany Co. - Diamond Collection - Promotion, 1 December 2010

Garden - Writing Love Power SMS Collection To Win Fabulous Gifts Promotion

2011-01-03T10:00:00.001+08:00

MoMo Talk: Another new display ad from Garden, one of the traditonal brands in Hong Kong, integrates new social media, sms and enables users to write their own blessing in their signature product, life bread. It's nice to see Garden paying effort to change their branding.

Country: Hong Kong
Advertiser: Garden

Garden - Purchasing 2 Packs Of Garden Bread Or Designated Sandwich To Join The Writing Love Power SMS Collection To Win Fabulous Gifts Promotion, 28 December 2010

Visa Spend And Win Around The World Lucky Draw Promotion

2010-12-29T10:00:00.002+08:00

MoMo Talk: Nice creative and it's wise to use symbolic items of different countries to compile "go" which is their tagline of their campaign theme. It helps people to remember their banner ad.

Country: Hong Kong
Advertiser: Visa

Visa - Visa Spend And Win Around The World Lucky Draw With Over HK$500,000 Visa Spending Credit, 10 December 2010

DKSH - Fruit Slim - Bloggers' Free Trial Sharing Promotion

2010-12-27T10:00:00.000+08:00

MoMo Talk: In this banner ad, it demonstrates another banner ad usage, instead of nice animation, simply promote its brand or product by bloggers' trial. More advertisers choose bloggers' to promote their products, in which this tactic seems to be more persuasive by word of mouth.

Country: Hong Kong
Advertiser: DKSH - Fruit Slim

DKSH - Fruit Slim - Bloggers' Free Trial Sharing Promotion, 10 December 2010

DKSH - Fruit Slim - Bloggers' Free Trial Sharing Promotion, 10 December 2010

Christian Dior - Presents Lady Grey London Promotion

2010-12-24T10:00:00.001+08:00

MoMo Talk: Different luxurious brands launches different theme for their promotion. Both integrate movies into their banner ads which is a good device to increase stopping power to audiences. For Dior, new theme Lady Grey is set up and trailer as a teaser to arouse interest. While for Hermes, different styles of scarf are displayed in different countries. To highlight, it is the fifth time for Hermes using banner ads ever since their first appear in May this year.

Country: Hong Kong
Advertisers: Christian Dior, Hermes

Christian Dior - Presents Lady Grey London Promotion, 8 December 2010

Christian Dior - Presents Lady Grey London Promotion, 8 December 2010

Hermes - Scarf - Promotion, 1 December 2010

H2O+ Christmas Promotion

2010-12-22T10:00:00.029+08:00

MoMo Talk: When christmas comes, advertisers will compete for audiences attention. Banner ad is another way to reach the target. To highlight, H2O+'s one seems to do a better job like sending a christmas card which is more festive and creative than others. While for others just continue to use product shots and for Swarovski, the copywriting seems not attractive to catch audiences attention.

Country: Hong Kong
Advertisers: H2O+ , Emperor Watch &Jewellery, Paul Smith, Swarovski

H2O+ - Sea-derived Skincare Package - Playing Online Game To Win Christmas Gifts Package Promotion, 30 November 2010

H2O+ - Sea-derived Skincare Package - Playing Online Game To Win Christmas Gifts Package Promotion, 30 November 2010

L'Occitane - Snow Rose Collection - Christmas Offer Package Limited Sale Promotion, 2 December 2010

Emperor Watch & Jewellery - Christmas Sales Promotion, 8 December 2010

Paul Smith - Christmas Gifts - Promotion, 6 December 2010

Swarovski - 2010 Christmas Series - Promotion, 4 December 2010

Chicks - J-fit Warmer - Promotion

2010-12-20T10:00:00.002+08:00

MoMo Talk: Many brand with long history always face the same problem, becoming aging brand. This time "Chicks" attempts to change its branding, yet the banner ad seems to be too-exaggerating and old-fashioned.

Country: Hong Kong
Advertiser: Chicks

Chicks - J-fit Warmer - Promotion, 2 December 2010

Glaceau Vitaminwater - Promotion

2010-12-17T10:00:00.001+08:00

MoMo Talk: Interesting copywriting by playing with the word ,what the water is (乜水), as a way to introduce its unique selling, lots of flavors. The water itself has ambiguous meaning, one means who while the other means the flavors of vitaminwater.

Country: Hong Kong
Advertiser: Glaceau Vitaminwater

Glaceau Vitaminwater - Promotion, 8 December 2010

Glaceau Vitaminwater - Promotion, 8 December 2010

Glaceau Vitaminwater - Promotion, 8 December 2010

Maybelline X Hello Kitty - Volum' Express Hypercurl Cat Eyes Mascara - Christmas Edition - Promotion

2010-12-15T10:00:00.000+08:00

MoMo Talk: This banner ad is eye-catchy with Hello Kitty signature face with additional curvy eyelashes. It is like a metaphor to tell the message of Maybelline X Hello Kitty and the audience will think I will be different like Hello Kitty if they use this mascara.

Country: Hong Kong
Advertiser: Maybelline

Maybelline X Hello Kitty - Volum' Express Hypercurl Cat Eyes Mascara - Christmas Edition - Promotion, 8 December 2010

Cathay Pacific Airline - Singapore Air Tickets - Smart Saver For Two Or More From HK$1,900 Each Booking Promotion

2010-12-13T10:00:00.001+08:00

MoMo Talk: Although two banner ads are both selling airlines, but one is sales promotion while the other is brand promotion. Hong Kong Airlines tries to create a warm feeling by selling comfort, while cathay's selling how fun and promising their promotion is.

Country: Hong Kong
Advertisers: Cathay Pacific Airline, Hong Kong Airlines

Cathay Pacific Airline - Singapore Air Tickets - Smart Saver For Two Or More From HK$1,900 Each Booking Promotion, 4 December 2010

Hong Kong Airlines - Brand Promotion, 7 December 2010

Chivas - 12-year Scotch Whisky Promotion

2010-12-10T10:00:00.000+08:00

MoMo Talk: Although this banner ad attempts to sell the most treasured thing, friendship, to communicate audience with this idea. Yet, this banner ad seems to be fail to suceed and the end result is old-fashion in terms of the theme and the copywriting.

Country: Hong Kong
Advertiser: Chivas

Chivas - 12-year Scotch Whisky - Getting 2 Special Movie Tickets Of UA-iSQUARE IMAX Chivas For Purchasing Three Bottle Of Chivas Twelve Years Scotch Whisky, 26 November 2010

Cartier - Grand Opening At Prince's Building Promotion

2010-12-08T09:30:00.001+08:00

MoMo Talk: It's good that Cartier use their representative symbol, leopard, to illustratet he grand opening of Cartier Flagship of Asia in Hong Kong in this banner ad. It creates great stopping power and directly imply what this ad is about.

Country: Hong Kong
Advertiser: Cartier

Cartier - Grand Opening At Prince's Building Promotion, 26 November 2010

Cartier - Grand Opening At Prince's Building Promotion, 26 November 2010

L.L.Bean - Wicked Good Slippers - Free Shipping & Shopping Now Promotion

2010-12-06T10:00:00.001+08:00

MoMo Talk: It is the second time that L.L. Bean launches banner ad after a year. To highlight, L.L.Bean launches three banner ads at the same time. For the creative part, especially like the idea of packing the carton box which is visually reinforcing the free shipping incentive.

Country: Hong Kong
Advertiser: L.L.Bean

L.L.Bean - Wicked Good Slippers - Free Shipping & Shopping Now Promotion, 27 November 2010

L.L.Bean - Gift Card - Free Shipping & Shopping Now Promotion, 27 November 2010

L.L.Bean - Winter Walker Snowshoes - Free Shipping & Shopping Now Promotion, 27 November 2010

HTC - Mobile Phone - Desire HD - Promotion

2010-12-03T10:00:00.003+08:00

MoMo Talk: "Here's the idea" is the latest promotional campaign of HTC's banner ads. The idea, based on the large and HD screen feature, is coherent in the series of banner ads shown. It's fun and direct to convey its message starting with "here's the idea".

Country: Hong Kong
Advertiser: HTC

HTC - Mobile Phone - Desire HD - Promotion, 23 November 2010

HTC - Mobile Phone - Desire HD - Promotion, 23 November 2010

HTC - Mobile Phone - Desire HD - Promotion, 23 November 2010

HTC - Mobile Phone - HD 7 - Promotion, 22 November 2010

HTC - Mobile Phone - HD 7 - Promotion, 22 November 2010

HTC - Mobile Phone - Desire Z - Promotion, 18 November 2010

Converse - Jack Purcell Series Promotion

2010-12-01T10:00:00.001+08:00

MoMo Talk: This banner ad of Jack Purcell is direct and funny, grasping its signature black line at the head of Jack Purcell shoes. In the first few seconds, with this implication, it can easily get audience attention at the first sight.

Country: Hong Kong
Advertiser: Converse - Jack Purcell Series

Converse - Jack Purcell Series - Get A Jack Purcell Shoe Bag With Any Purchase Of Jack Purcell, 25 November 2010

International Finance Centre - Christmas Puppet Town 2011 Promotion

2010-11-29T10:00:00.001+08:00

MoMo Talk: Different malls in Hong Kong will stage different Christmas celebrating event and commonly use banner ad as one of their mediums to communicate with their audience. IFC's banner ad promoting its Christmas event is more attractive and effective, regarding its animated images and festive words. In comparison, Mega Box seems to make the audience feel bored by using static pictures and tons of words.

Country: Hong Kong
Advertisers: International Finance Centre, Miramar Shopping Centre, Mega Box

International Finance Centre - Christmas Puppet Town Holding From November 24, 2010 To January 2, 2011 Promotion, 24 November 2010

Miramar Shopping Centre - Presents Christmas Around The World By Mindstyle - Redemption Of Global &First 300 Bloc 28 Mad Mickey Figure, 19 November 2010

Mega Box - Christmas Snow Country Programme Broadcasting From November 22 To 26, 2010, 25 November 2010

MTR Malls - Nei Go Sing Kei Lai Campaign Promotion

2010-11-26T10:00:00.001+08:00

MoMo Talk: In this series of banner ads, it is a bad idea to borrow the idea of some jargon cards with trendy words. With the overuse of these kinds of jargons, it only shows duplication rather than creative when corporating this idea in copywriting.

Country: Hong Kong
Advertiser: MTR Corporation

MTR Malls - Nei Go Sing Kei Lai Campaign - Redemption Of The House Of Dancing Water Area C Tickets &2D1N Accommodation Package Of Hard Rock Hotel With Offer Price Promotion, 13 November 2010

MTR Malls - Nei Go Sing Kei Lai Campaign - Redemption Of The House Of Dancing Water Area C Tickets & 2D1N Accommodation Package Of Hard Rock Hotel With Offer Price Promotion, 13 November 2010

The Bank Of East Asia - Tax Loan Promotion

2010-11-24T10:00:00.000+08:00

MoMo Talk: When it comes to tax payment period, different banks utilize this chance to promote their tax loan service as a solution to solve people's "tax resistance". Although the messages of these banner ads are the same, but different creatives show. UA Finance and BEA seem to do a better job.

Country: Hong Kong
Advertisers: The Bank of East Asia, Bank of China, UA Finance, Citi Financial, China Construction Bank

The Bank Of East Asia - Tax Loan - Online Application To Enjoy APR As Low As 2.28% / Up To $300 Supermarket Coupons / HK$150 Cash Reward For New Customers Promotion, 16 November 2010

Bank Of China - ISmart Tax Loan - The Most Privileged Tax Loan Offer In Town Further 5% Off, 16 November 2010

United Asia Finance Limited (UA Finance) - Tax Loan - Application Promotion, 15 November 2010

Citi Financial - Tax Loan - Getting A Full Rebate On Loan Interest For Successful Application & Opening A Citi At Work Payroll Account Or Citigold Account Promotion, 1 November 2010

China Construction Bank - Tax Loan - As Low As 1.8% Interest Rate & Application Promotion, 7 November 2010

H&M - Lanvin Collection Promotion

2010-11-22T10:00:00.002+08:00

MoMo Talk: Another crossover collection from H&M X LANVIN. Especially like the third banner ad, it is creative to make use of the dummy to speak their advertising messages. Simple and in a right tone to represent their brand image at the same time.

Country: Hong Kong
Advertiser: H&M

H&M - Lanvin Collection - In Selected Stores November 23RD Promotion, 16 November 2010

H&M - Lanvin Collection - In Selected Stores November 23RD Promotion, 16 November 2010

H&M - Lanvin Collection - In Selected Stores November 23RD Promotion, 16 November 2010

Marriott Executive Apartments - Promotion

2010-11-19T10:00:00.007+08:00

MoMo Talk: Like Marriott's copywriting, "You don't stay here, you live here." It grasps the key insight of audience and make them feel like still at home even though the truth is still staying in hotel's apartment. It demonstrates banner ad can also be a powerful tool to convey your advertising message too.

Country: Hong Kong
Advertiser: Marriott

Marriott Executive Apartments - Promotion, 8 November 2010

Marriott Executive Apartments - Promotion, 8 November 2010

American Express - Cathay Pacific Corporate Card - Application With The Chance To Win 1,000,000 Asia Miles Promotion

2010-11-17T10:00:00.003+08:00

MoMo Talk: Good idea to simulate businessperson sitting in the flight which more stress benefit is for you, who are businessperson. The copywrite "win win situation" explaining Asia Miles for both your company and you at the same time which makes feel they are smart user to this card. Nice plot in creating the banner ad.

Country: Hong Kong
Advertiser: American Express

American Express - Cathay Pacific Corporate Card - Application With The Chance To Win 1,000,000 Asia Miles Promotion,4 November 2010

American Express - Cathay Pacific Corporate Card - Application With The Chance To Win 1,000,000 Asia Miles Promotion,4 November 2010

Miele - Cool Index Contest - Promotion

2010-11-15T10:00:00.004+08:00

MoMo Talk: Miele demonstrate a good example of banner ad which it have great stopping power and convey clear idea in few seconds. Miele play with the word "Cool" and clearly to advetising latest concert in town.

Country: Hong Kong
Advertiser: Miele

Miele - Cool Index Contest - Promotion, 9 November 2010

Zuji - European Air Tickets & Hotels Promotion

2010-11-12T10:47:00.000+08:00

MoMo Talk: Zuji and Air Pacific used borrow of interest to create their banner ad. Zuji borrow interest of iphone apps, "Coin Push Frenzy" and Air Asia adopt "Hopscotch" which makes the whole idea more creative instead of simply selling cash debate.

Country: Hong Kong
Advertisers: Zuji, Air Pacific

Zuji - European Air Tickets & Hotels - Booking To Enjoy Up To HKD$1,000 Cash Rebate, 10 November 2010

Zuji - European Air Tickets & Hotels - Booking To Enjoy Up To HKD$1,000 Cash Rebate, 10 November 2010

Air Asia - Air Tickets From Hong Kong To Kuala Lumpur / Penang / Bangkok / Phuket - Booking Promotion, 9 November 2010

Air Pacific - Direct Flight From Hong Kong To Fiji - Booking From As Little As HKD2,900 Return, 8 November 2010

DBS - Consumer Banking Sales Recruitment Day Holding On November 6 Promotion

2010-11-05T10:00:00.001+08:00

MoMo Talk: Rising number of bank utilize banner ad as a medium to promote their recruitment day. Instead of simply advertising informative message, DBS seems to pay more effort in its copywriting and tries to proposition as caring team for the customers, especially like the wording connect to people and foster meaningful relationship.

Country: Hong Kong
Advertisers: DBS, HSBC, CITIGROUP, Bank of China

DBS - Consumer Banking Sales Recruitment Day Holding On November 6 Promotion, 30 October 2010

HSBC - Business Development Officer Recruitment Promotion, 11 October 2010

Citigroup - Commercial Bank Trainee Program Recruitment, 28 August 2010

Bank Of China - Financial Planning Manager / Channel Management / Relationship Manager / Retail Banking Recruitment Promotion, 9 October 2010

Google Apps Promotion

2010-11-03T09:30:00.001+08:00

MoMo Talk: Clear and simple banner ad by Google. Emphasizing on the idea “2 minutes and 2 questions” can see Google app effect through showcasing most significant and renowned organization participated. End with a text box to urge you to type your company so as to increase its call-to-action.
Country: Hong Kong
Advertiser: Google

Google - Apps - Promotion, 19 October 2010

Youth E Start X Labour Department - Self-employment Day Promotion

2010-11-01T10:00:00.001+08:00

More job agency use banner ads to increase their brand awareness. Similar to wedding companies, they lack creative plot in their concept. Yet, Youth E Start X Labour Department banner ad do a great job by delivering direct and simple message, THINK BIG, and expressing the creative idea by enlarging the head when the cursor is over it.

Country: Hong Kong
Advertisers: Youth E Start X Labour Department, Recruit Online, Monster

Youth E Start X Labour Department - Self-employment Day - Holding On October 30, 2010 Promotion, 16 October 2010

Recruit Online - New Registration To Be Recruitonline.com Members Plus Job Alert With The Chance To Get I.T HK$5000 Cash Coupons Promotion, 18 October 2010

Monster - Job Search Service - Searching IT Job Now, 20 October 2010

McDonald's - M Selections New York Yellow Cab From Now On Promotion

2010-10-29T13:25:00.000+08:00

MoMo Talk: Latest campaign by McDonald's shows contrasting differences regardless of the same theme. Variation from yellow cab to the new york burger. Better animation in New York Yellow cab series, specially like the on-going yellow cab and sparkling number. It is nice to use new york yellow cab to symbolize the whole campaign to impress audience.

Country: Hong Kong
Advertiser: McDonald's

McDonald's - Call 6-1800-600 For Free Reservation Of M Selections New York Yellow Cab From Now On Promotion, 13 October 2010

McDonald's - Call 6-1800-600 For Free Reservation Of M Selections New York Yellow Cab From Now On Promotion, 13 October 2010

McDonald's - Call 6-1800-600 For Free Reservation Of M Selections New York Yellow Cab From Now On Promotion, 13 October 2010

Le Meridien - Break Away With 2 Great Deals

2010-10-28T11:08:00.000+08:00

MoMo Talk: "Break Away with 2 Great Deals "is simple and direct to promote its latest offer. But compared to their animation, Le Meridien's banner ad seems to more vibrant and greater stopping power than Sheraton Hotel's one despite of the same slogan.

Country: Hong Kong
Advertisers: Le Meridien, Sheraton Hotel

Le Meridien - Break Away With 2 Great Deals, 22 October 2010

Sheraton Hotel - Break Away With 2 Great Deals, 22 October 2010

Gucci - 2010 Autumn & Winter Fashion Collection Promotion

2010-10-22T10:00:00.004+08:00

MoMo Talk: Gucci starts to evolve banner ads into its part of key promotion campaign. Starting from this season, Gucci shows TVC (like GUCCI GUILTY fragrance) and latest promotion and link directly back to their official website rather than YAHOO FASHION channel. It seems like banner ads will continue to play more important role in the future online advertising campaign.

Country: Hong Kong
Advertiser: Gucci

Gucci - 2010 Autumn &Winter Fashion Collection - Explore The New Digital Flagship At Gucci.com, 8 October 2010

Gucci - Fragrance - Guilty - Promotion, 16 September 2010

Gucci - Fragrance - Guilty - Promotion, 16 September 2010

Bossini X M&M'S - Premium Collection - First Launch Of The Limited Edition Promotion

2010-10-20T09:30:00.002+08:00

MoMo Talk: Another crossover Halloween's campaign by Bossini and M&M's, unlike previous cases shown, this banner ads has nice animation and well-merged present. It's Simple and Direct.

Country: Hong Kong
Advertiser: Bossini X M&M's

Bossini X M&M'S - Premium Collection - First Launch Of The Limited Edition &Get Double Prizes At Bossini Via M&M's Packing Bags &Win 1-year M&M's, 6 October 2010

Bossini X M&M'S - Premium Collection - First Launch Of The Limited Edition &Get Double Prizes At Bossini Via M&M's Packing Bags &Win 1-year M&M's, 6 October 2010

Air New Zealand - Air Tickets From Hong Kong To London Promotion

2010-10-18T11:17:00.002+08:00

MoMo Talk: New Zealand Airline tries to make a difference in their latest banner ad, yet it only makes the advertising message more ambiguous like the slogan shown. Similary, Air Asia's banner ad is more clear and direct regardless of little creativity shown.

Country: Hong Kong
Advertisers: Air New Zealand, Air Asia

Air New Zealand - Air Tickets From Hong Kong To London - Booking From HK$4,490 Promotion, 15 October 2010

Air Asia - Bangkok / Sabah / Kuala Lumpur Air Tickets - Promotion, 13 October 2010

Pantene - Playing Pantene Game On Facebook Promotion

2010-10-15T18:34:00.000+08:00

MoMo Talk: Another banner ad tries to advertise through Halloween's atmoshpere, yet this banner ad shows little creativity and low attractiveness. It mostly make people not click over to play the facebook mini game.

Country: Hong Kong
Advertiser: Pantene

Pantene - Playing Pantene Game On Facebook Promotion, 14 October 2010

Cancer Fund - Pink Revolution - Promotion

2010-10-13T10:00:00.002+08:00

MoMo Talk: Besides using two alarm to advocate interest, Cancer Fund adopts the method of borrow interest relating undoing the bra to escape from the danger of having breast cancer. Nice creative of using sensitive issue rightly and direct to spread its message.

Country: Hong Kong
Advertiser: Cancer Fund

Cancer Fund - Pink Revolution - Promotion 4 October 2010

Kinder Bueno

2010-10-11T10:00:00.002+08:00

MoMo Talk: Another Facebook campaign uses banner ad to promote its mini game. The whole theme is consistent in adapting to Halloween festive atmosphere and it's funny to use devil and angel to promote Halloween's tram party.

Country: Hong Kong
Advertiser: Kinder Bueno

Kinder Bueno - Kinder Bueno - Playing Game On Facebook To Win Halloween Trolley Car Party, 4 October 2010

Li Ka Shing Foundation - Love Ideas Public Plan - Promotion

2010-10-08T10:00:00.001+08:00

MoMo Talk: This banner ad is to promote "Love HK Your Way!" , a benevolent campaign funded by the Li Ka Shing Foundation to improve HK's community by submitting your ideas and voted by the public. Use LOVE to link the whole idea just like its copywriting.

Country: Hong Kong
Advertisers: Li Ka Shing Foundation

Li Ka Shing Foundation - Love Ideas Public Plan - Promotion, 16 September 2010

Li Ka Shing Foundation - Love Ideas Public Plan - Promotion, 16 September 2010

Li Ka Shing Foundation - Love Ideas Public Plan - Promotion, 16 September 2010

Li Ka Shing Foundation - Love Ideas Public Plan - Promotion, 16 September 2010

Li Ka Shing Foundation - Love Ideas Public Plan - Promotion, 16 September 2010

Maggi Brand Promotion

2010-10-06T10:00:00.001+08:00

MoMo Talk: It 's the first time to see Maggi to launch online display ad. Nice creative on non-stop releasing steam from the shrimp rather than static shrimp posted. With interesting banner ad, it enourages and prompts more users to click for details.

Country: Hong Kong
Advertiser: Maggi

Maggi - Brand Promotion, 1 October 2010

Hong Kong Jockey Club 2010 Oktoberfest Promotion

2010-10-04T10:00:00.001+08:00

MoMo Talk: Nice animation especially the explosion in the sky which tells each participant's happy moment constitute HAPPY WEDS of HKJC. End with Facebook search engine increases its call to action. So let's Bottoms Up, Party On.

Country: Hong Kong
Advertiser: Hong Kong Jockey Club

Hong Kong Jockey Club - 2010 Oktoberfest - Promotion, 22 September 2010

Wrigley Brand Promotion

2010-10-01T10:00:00.002+08:00

MoMo Talk: The new series of Wrigley’s banner ads good at capturing the main attribute of the product, sensation, and even involving engagement activities, like non-stop clicking the button or asking sensitive question to arouse interest.

Country: Hong Kong
Advertiser: Wrigley

Wrigley - 5 Sugar-free Gum - Opening Pleasant Feeling Box Set With The Chance To Win Fabulous Gifts Promotion, 23 September 2010

Wrigley - 5 Sugar-free Gum – Promotion, 1 September 2010

HP - Business PCs - Z200 - Replace Recycle Reward Promotion

2010-09-29T10:00:00.001+08:00

MoMo Talk: Wise to use the recycle symbol and golden rule of 3R, Recycle, Replace, Reward instead of original reduce and make audiences instantly recall of 3R. It is effective way to influence users to be more green by providing cash rebate.

Country: Hong Kong
Advertiser: HP

HP - Business PCs - Z200 - Replace Recycle Reward - Purchasing Designated Business PCs To Enjoy Free Recycling Service At Home Plus $500 Cash Rebate, 22 September 2010

Wedding display ads promotion

2010-09-27T10:00:00.002+08:00

MoMo Talk: There’s significant growth in wedding related display ad and the number of campaign is approximately 90%* of the lifestyle industry from January to September this year. Although there’s large quantity of the wedding display ads, the quality of display ads are quite boring due to lack of customer engagement and mainly informative to showcase their product like how elegant or glamorous they look. More creative should be added when designing these kind of display ads.

Country: Hong Kong

Chart: Display ads related to wedding grouped by number of campaigns

Harbour Plaza Resort City - Autumn Romantic Wedding Exhibition 2010 - Register Now Promotion, 1 September 2010

Tiffany - Brand Promotion, 24 August 2010

Maxims Group - Maxims Wedding - Taking Part In The Wedding Expo Holding From July 16 To 18 To Enjoy Multiple Wedding Banquet And Wedding Cakes Offer, 6 July 2010

Cityplaza - Dining Delights Holding From September 1 To October 29 Promotion

2010-09-24T12:19:00.000+08:00

MoMo Talk: Direct and simple to spread its display ad message and the special package integrates tickets and dining coupon either buying tickets or having meals. It’s not only a good observation on consumer behavior and offers related discount to stimulate their spending, but also rightly proposition their key selling in this campaign.

Country: Hong Kong
Advertiser: Cityplaza

Cityplaza - Dining Delights Holding From September 1 To October 29 Promotion, 13 September 2010

Google - Adwords - Watch This Space Promotion

2010-09-20T10:00:00.005+08:00

MoMo Talk: Although this display ad looks plain and simple, after watching its linked video on display ad, the concept is creative and fully illustartes the advantage of display ads. Just like its copywrite in the video-link below : Display ads are huge and they're gonna be big. Watch this space.

http://www.google.com/adwords/watchthisspace/#utm_source=Display-US&utm_medium=banner&utm_content=teaser&utm_campaign=WTS

* The landing page of the display ad

Country: Hong Kong
Advertiser: Google

Google - Adwords - Watch This Space Promotion, 10 September 2010

MTR Corporation Airport Express Promotion

2010-09-17T10:00:00.002+08:00

MoMo Talk: These two display ads are from MTR Corporation and Subaru respectively, yet their concepts are similar except the viewing angle, one from the motor’s view and one from the view of a plane taking off. Subaru’s one better utilizes the elements by playing with its decelerating and accelerating motion and highlighting more unique selling point.

Country: Hong Kong
Advertisers: MTR Corporation, Subaru

MTR Corporation - Airport Express - Enjoy 50% Off From Kowloon Station Or Tsing Yi Station To The Airport Via An Octopus Card For Presenting Your Taxi Receipt Of $60 Or Above On The Date Of Issue From Now Until 30 June 2011, 7 September 2010

Subaru - Registration For Subaru Palm Challenge 2010 To Win Subaru Impreza WRX Promotion, 9 September 2010

Hong Kong Ocean Park - Tickets Booking For The First Decade Of Horror Of Halloween Bash Promotions

2010-09-15T10:00:00.003+08:00

MoMo Talk: Two major theme park in Hong Kong started their Halloween campaign. Ocean Park’s display ad always involves interactive game and this time is hunting the ghost and three different versions available and clearly bring out their thematic message. While for Disneyland’s display, nice animation but can add more interactive element like mini game in the display ad.

Country: Hong Kong
Advertisers: Hong Kong Ocean Park, Hong Kong Disneyland

Hong Kong Ocean Park - Tickets Booking For The First Decade Of Horror Of Halloween Bash In October From September 23 To October 31, 6 September 2010

Hong Kong Ocean Park - Tickets Booking For The First Decade Of Horror Of Halloween Bash In October From September 23 To October 31, 6 September 2010

Hong Kong Ocean Park - Tickets Booking For The First Decade Of Horror Of Halloween Bash In October From September 23 To October 31, 6 September 2010

Hong Kong Disneyland - Haunted Halloween - Experience Now, 8 September 2010

Hong Kong Disneyland - Haunted Halloween - Experience Now, 8 September 2010

Hong Kong Disneyland - Haunted Halloween - Experience Now, 8 September 2010

Lipton Yellow Label Tea Promotion

2010-09-13T15:19:00.000+08:00

MoMo Talk: Lipton’s banner ad uses the symptom of feeling drowsy like losing focus as a way to recall audiences’ similar experience, looking the display ad like from audiences’ eyeball. It is simple and direct to advertise its latest game in Facebook.

Country: Hong Kong
Advertiser: Lipton

Lipton - Yellow Label Tea - Challenge The Concentration Power To Win $1000 Cash Coupons Promotion, 29 July 2010

DHL / SCMP Hong Kong Business Awards 2010 Promotions

2010-09-10T11:10:00.000+08:00

MoMo Talk: Start with ironic question “still here” is to catch audiences' attention. This display ad is neat and directly speaks its core message, collecting nominations for out-of-the-box thinkers in 2010. DHL/SCMP Hong Kong Business Awards started ever since 1990 and gains support from the industry.

Country: Hong Kong
Advertisers: DHL,SCMP

DHL X South China Morning Post - DHL / SCMP Hong Kong Business Awards 2010 - Last Call For Nominations, 2 September 2010

Orbis X Bupa Health Insurance - Moonwalkers - Application Promotion

2010-09-06T18:13:00.000+08:00

MoMo Talk: Two banner ads from NGO. Both of their core messages are to raise fund through attracting more participants. New Moonwalker promotion launched and its banner ad involves more interaction than WWF’s one. To move the cursor to fight away from the darkness as a way to respond to its slogan.

Country: Hong Kong
Advertisers: Orbis X Bupa, WWF

Orbis X Bupa Health Insurance - Moonwalkers - Application Promotion, 3 September 2010

WWF - Walk For Nature @ Mai Po 2010 - Please Take Action Now, 1 September 2010